Sep 7, 2017 | Mission Portfolio
Mission Portfolio Market Sizing Mission Portfolio: Security Products in the European Union Situation A startup security products manufacturer wanted to understand the market for counterfeit product tracking systems in the European (EU) market. It faced a series of...
Sep 7, 2017 | Mission Portfolio
Mission Portfolio IP Analysis Mission Portfolio: Using IP Filings to Deduce Competitive Strategy Situation An automotive parts supplier wanted to understand the impact of new patent filings by a major rival. The combination of new filings as well as recent patent...
Sep 7, 2017 | Mission Portfolio
Mission Portfolio Voice of Customer (VOC) Mission Portfolio: Why Customers Prefer People to Machines Situation A financial services firm wanted to better understand why its customers still preferred human advisors while its competitors all had made the transition to...
Sep 7, 2017 | Mission Portfolio
Mission Portfolio Strategy & Business Model Validation Mission Portfolio: Growing a Software Company Situation A mid-sized enterprise software firm wanted to expand its market potential. It was linked to one specific hardware platform, and while that proved...
Sep 7, 2017 | Mission Portfolio
Mission Portfolio Competitive & Executive Profiling Mission Portfolio: Upstart CPG Competition Situation A consumer packaged goods company approached Aurora GPS for help understanding an upstart new competitor. It had detailed profiles gleaned from publicly...
Sep 7, 2017 | Mission Portfolio
Mission Portfolio Win-Loss Analysis Mission Portfolio: Medical Device Company Falling Behind Situation A major medical device company consistently fell behind its competitors getting its device adopted by major healthcare systems. It had success with smaller hospital...
