Life Sciences

Competitive Pricing Intelligence

The Need to Know Company

Aurora GPS delivers custom market analysis to innovators in pharmaceuticals, medical devices, and life sciences to answer their most challenging questions.

Use the links below to explore a sample scope for the report deliverable as well as the information we will need to collect from you to get started.

What do you need to know?

I need to know how big the market is or where the growth areas are for my new drug/device or for my new indication for an existing drug/device.

Sample scope of our customized deliverable:
• Current market size ($)
• Growth rate (3-5-year CAGR)
• Competitive landscape and market share
• Key success factors and features (mechanism of action; dosing; route of administration; reimbursement; regulatory path – fast track, orphan drug, generic; etc.)
• Disruption potential
• New and developing offerings

What we need from you to begin work:
• What is the business decision to be made?
• What is the biggest question/concern you have?
• Specific product / product categories / portfolio
• Lifecycle stage
• Critical decision dates/milestones
• Geography (US, global, etc.)
• Special IP (patent – formulation, manufacturing process, delivery device, etc.)
• Baseline of current information you already have
• Anything / anyone specific that we should know (KOLs, key competitor personnel, etc.

I need to know how to set my price and discount strategy to achieve maximum sales and gross margin within the indications I have.

Sample scope of our customized deliverable:
• What is AWP of the competition?
• What rebates are being offered by competitors?
• Identification of existing patient assistance programs
• Direct to patient cost, discounting
• Co-pay programs
• Reimbursements/formulary
• Contracts with chains (Walmart, Walgreens, CVS, Amazon, etc.)

What we need from you to begin work:
• What is the business decision to be made?
• What is the biggest question/concern you have?
• Competitor set
• Lifecycle stage
• Critical decision dates/milestones
• Geography (US, global, etc.)
• Special IP (patent – fast track, orphan drug, generic, etc.)
• Baseline of current information you already have
• Anything / anyone specific that we should know (PBMs, distributors, etc.)

I need to know why I win or lose marketing and sales opportunities with providers and payors.

Sample scope of our customized deliverable:
• Summary report of successful opportunities
• Summary report of unsuccessful opportunities
• Key themes: Price, features, roadblocks, future roadmap issues, typical objections
• Recommended actions
• Unanticipated competitors or situations
• Habits of winning and losing salespeople

What we need from you to begin work:
• What is the biggest question/concern you have?
• List of internal staff to interview
• List of wins (12-15)
• List of losses (12-15)
• Geography (US, global, etc.)
• Baseline of information you already have
• Anything / anyone specific that we should know (key personnel for each win/loss, etc.)
• Any specific questions about wins and losses, trends/timing?
• Differences in revenue won or lost (win big, lose small, etc.), average values of wins or losses

I need to know my competitor’s development and launch timelines.

Sample scope of our customized deliverable:
• Competitor pipeline
• Detail status on clinical trial program (enrollment status, accurate completion of phase, regulatory issues and delays, etc.)
• Sales organization build-out and approach
• Pre-launch activities
• Reimbursement strategy
• Initial and follow on indications
• Strategic simulation of market reaction

What we need from you to begin work:
• What is the business decision to be made?
• What is the biggest question /concern you have?
• Specific product / product categories / portfolio
• Critical decision dates / milestones
• Geography (US, global, etc.)
• Special IP (patent – formulation, manufacturing process, delivery device, etc.)
• Baseline of current information you already have
• Anything / anyone specific that we should know (KOLs, key competitor personnel, etc.)

I need to know the opportunities and risks in my (or my competitor’s) global supplier and partner ecosystem.

Sample scope of our customized deliverable:
• Your partner network risk / capacity (including any regulatory actions or warnings)
• Competitor partner network (including any regulatory actions or warnings)
• Exclusivities
• Regulatory approvals for facilities (FDA, EMA, etc.)
• Where can you / competitors sell
• Supply chain risk (single source)
• Country risk, weather, shipping, logistics
• Recommendations and mitigations
• Key staff and talent pipeline

What we need from you to begin work:
• What is the business decision to be made?
• What is the biggest question / concern you have?
• Specific product / product categories / portfolio
• Critical decision dates
• Geography (US, global, etc.)
• Special IP (patent – CMO manufacturing process)
• Baseline of current information you already have
• Anything / anyone specific that we should know

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