Strategy & Business Model Validation

Business Model Validation

Big decisions demand clear thinking. Business model validation helps provide that clarity.

Aurora GPS helps organizations excel in the most challenging task they will ever undertake: Strategy or business model validation. Soliciting a rigorous outsider’s opinion is a critical step many organizations fail to take as they embark on a bold new direction. Don’t make that mistake. We use a validated set of analytical tools deployed precisely for your unique situation, not a one-size-fits-all approach.

  • Receive a dispassionate evaluation of your strategic direction or proposed business model
  • Understand what is likely to work – and likely not to work – so that you can make changes
  • Increase your odds of successful execution

Business Outcomes You Can Expect from Strategy & Business Model Validation


  • Build confidence moving forward into execution
  • Learn where to make critical changes that will improve your probability of success
  • Strongly position your initiative for internal or external funding
  • Abandon strategies and business models unlikely to work
  • Craft alternative strategies and business models

Strategy & Business Model Validation Mission Portfolio: Growing a Software Company


A mid-sized enterprise software firm wanted to expand its market potential. It was linked to one specific hardware platform, and while that proved successful, its investors grew concerned that the software firm’s fate was in the hands of another firm it could not control. They approached Aurora GPS with a strategy to build a bridge to another – completely dissimilar – consumer hardware platform.

Aurora GPS used a variety of analytical tools to validate and challenge the assumption that a consumer platform was the correct strategic choice. The final analysis showed it would be better for the company to build on its strengths in enterprise software rather than expand into territory it did not understand, nor was it prepared to successfully service. Sufficient market opportunity remained in a new breed of cloud-based enterprise platforms as an alternative strategic direction.

The software firm ended up taking both pieces of advice, using an additional round of funding to spin off a consumer division while using its own resources to expand to a now-dominant niche inside the enterprise software market.

Three ways to engage with Aurora GPS for Business Model Validation services:

Engagement Level 1: Rapid Business Model Validation
Are you days or weeks away from execution and need a gut check on your strategic direction? Choose this option for a fast, outside perspective to hone your execution approach.


Approximate timeline: 30 days


Engagement Level 2: Full Due Diligence
Choose this option to incorporate an outside perspective in your organization’s strategic planning process, whether it is an annual exercise or conducted ad hoc.


Approximate timeline: 8-12 weeks


Engagement Level 3: Ongoing Business Model Validation
No matter how expert the analysis or sharp the strategy, markets always change. Ideally, they will change in response to your strategy. Choose this option to plan ahead for those changes, keeping your competitors off guard and your customers delighted.


Approximate timeline: Ongoing